The vCIO’s primary role should center on becoming the client’s trusted technology advisor—not a salesperson. Setting sales targets can jeopardize the trust-building process, as clients might perceive advice as sales-driven rather than in their best interests. Instead, vCIOs should aim to strengthen client relationships, providing guidance on everything IT, from Cloud to cybersecurity, becoming a go-to resource for any tech-related queries.
Objectives for vCIOs must be aligned with the strategic planning process (vCIO process) designed to drive client retention through comprehensive and proactive IT planning. This process is integrated to PropelYourMSP.
Here are the key elements:
To reinforce a high-standard, client-centered approach, we set these clear objectives:
In addition to the process objectives, we use client feedback to gauge vCIO effectiveness through an annual survey. Here are the questions that help assess a vCIO’s performance:
By focusing on these objectives and leveraging PropelYourMSP to facilitate and track our process, we create a structured, client-focused approach that leads to higher retention and stronger client partnerships.
Greater Satisfaction: Take pride in knowing clients value your hard work. Every QBR reinforces your positive impact.
Less Sales Pressure: High retention means less scrambling to replace clients, letting you focus on growth.
Sustainable Growth: Loyal clients make growth achievable, freeing you to build new relationships and scale.
Boosted Morale: Lower churn brings less stress and more positivity across your team.
Propel Your MSP is a software for vCIOs to improve the IT Strategic Planning process.